Posts with tag Snapchat

Snapcode

Snapcode is a new way to stand out

It looks like Snapchat has decided to take over the messenger market. And it has all the grounds for that. In the first place positioning itself not only as a messaging application but as a medial leaders’ partner, it is now aiming to bind together storytelling and branding. How did it manage that? Snapcodes. Snapcodes were…

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HR Wars in Snapchat

In August 2014, the media boasted that investors had estimated Snapchat at $10 bn. The company’s present value is $15 bn. As we can see, by turning down Mark Zuckerberg’s offer to sell their messenger for $3 bn in late 2013, the founders of the photo messaging app, Evan Spiegel and Bobby Murphy, put their…

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Snapchat: Building Up Defence, Driving Demons Out

Snapchat is an example of work of a genius based on a simple idea – self-destructing photos in the age of the Internet where all and sundry can be saved. Sometimes users wish to add more functions to their favourite apps, and this is how ‘third-party apps’ come to existence. When this happens (the appearance…

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More Investments to Snapchat? $200 Million from Alibaba

A new wave of rumours is circulating around Snapchat. We’ve already published an article on investments in different messaging apps and Snapchat was on top of that list, despite the fact that it doesn’t have a monetization strategy.

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Snapchat Pushes for Gold

  Snapchat plans on snatching third place in the list of the world’s most valuable start-ups. In order to achieve this the company is planning on attracting an investment of $500 million, taking Snapchat’s estimated value up to $19 billion. Media agency Bloomberg was first to spread the word that, according to an anonymous reliable…

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AppMess Review: Snapchat

 Snapchat is a US media exchanging service with a daily audience of over 100 million users. This is the first and, in most cases, only instant messenger for US teenagers. Despite its huge popularity in the USA, it isn’t doing that well in this respect on post-Soviet territory and the app is hopelessly sitting at…

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Snapchat selfies are like crime evidence

This post should have been called ‘Idiots online’, but that’s a bit too harsh. A Snapchat snapshot became a key piece of evidence in a homicide investigation. This is how it went down: 16-year-old high school student Maxwell Marion Morton shot his classmate. You probably wouldn’t have heard about this if he had just shot…

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SNAPCHAT: FRUITS OF INVESTING INTO SKAN.ME

Last year’s leak of Sony’s corporate correspondence is going to have a dreadful impact for the authors of those messages for another long time. Thus, thanks to it, we know that Snapchat was on the final stage of negotiations regarding the purchase of the Scan.me startup which focused on working with QR-codes. It was not…

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WE ARE SOCIAL: THE MESSENGERS ARE COMING

WE ARE SOCIAL IS AN AGENCY THAT CONDUCTS RESEARCHES IN THE FIELD OF SOCIAL MEDIA. THE OTHER DAY THEY RELEASED AN INTERESTING REPORT, WHICH DIRECTLY RELATES TO INSTANT MESSENGERS.

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MESSENGERS: BEHIND THE SCENES

 The absolute majority of messengers are free of charge. While many people wonder “how do they make money?” messengers are locked in investment battles backstage. WhatsApp’s $19 billion acquisition has set the record straight. Messengers are worth a lot. An entire fortune. WhatsApp Six hundred million active users — every 12th person on the planet…