25At the very end of 2014, Snapchat introduced a set of location-specific geofilters for photos called geophilters and consisting of stickers and graphic overlays. All events in a whole city and in museums, national parks, restaurants have got their own filters. The problem is, though, that only those users can access them who are actually…
22Everybody has heard the renowned story of relations between the Snapchat messaging app and Windows Phone users who are desperate to experience this popular messenger. Recently, this has been impossible and the numerous requests failed to change the state of affairs. Things looked really bad and even a scandal almost occurred, when the Snapchat authorities…
07The other day, the Verge reported that Snapchat photo messenger targeted at young audience has added newsfeeds to its structure. This is one more evidence that Snapchat management is eager to involve a larger number of active users. The company spares neither effort, nor funds for that; and, as we have written before, is luring…
05It looks like Snapchat has decided to take over the messenger market. And it has all the grounds for that. In the first place positioning itself not only as a messaging application but as a medial leaders’ partner, it is now aiming to bind together storytelling and branding. How did it manage that? Snapcodes. Snapcodes were…
24In August 2014, the media boasted that investors had estimated Snapchat at $10 bn. The company’s present value is $15 bn. As we can see, by turning down Mark Zuckerberg’s offer to sell their messenger for $3 bn in late 2013, the founders of the photo messaging app, Evan Spiegel and Bobby Murphy, put their…
14Snapchat is an example of work of a genius based on a simple idea – self-destructing photos in the age of the Internet where all and sundry can be saved. Sometimes users wish to add more functions to their favourite apps, and this is how ‘third-party apps’ come to existence. When this happens (the appearance…
17A new wave of rumours is circulating around Snapchat. We’ve already published an article on investments in different messaging apps and Snapchat was on top of that list, despite the fact that it doesn’t have a monetization strategy.
02Snapchat plans on snatching third place in the list of the world’s most valuable start-ups. In order to achieve this the company is planning on attracting an investment of $500 million, taking Snapchat’s estimated value up to $19 billion. Media agency Bloomberg was first to spread the word that, according to an anonymous reliable…
27Snapchat is a US media exchanging service with a daily audience of over 100 million users. This is the first and, in most cases, only instant messenger for US teenagers. Despite its huge popularity in the USA, it isn’t doing that well in this respect on post-Soviet territory and the app is hopelessly sitting at…
25This post should have been called ‘Idiots online’, but that’s a bit too harsh. A Snapchat snapshot became a key piece of evidence in a homicide investigation. This is how it went down: 16-year-old high school student Maxwell Marion Morton shot his classmate. You probably wouldn’t have heard about this if he had just shot…