Slack platform
The main strong point of Slack messenger is that it is a platform. Any other tool or app can get integrated with it to make users happy. Slack a list has over 80 integrated apps on their website. Besides, lots of developers are working to add even more apps and tools to Slack.
The current situation is that you or someone else from your team has to go to that Slack page and find apps that need to be integrated to your Slack channel. But now you can add not only stuff that is on that list. From now on, you will be able to use an “Add to Slack” button that can be found on websites of companies or apps. Box and Nuzzel are the first to do that. This is vitally important for growth, too.
“Add to Slack” button
Slack’s idea to simplify such integrations without the help of its own domain takes its roots in the move of Facebook when mark Zuckerberg decided to spread the social network’s buttons around the Internet.
By taking this simple but smart step, Facebook managed to cover a large space online. Besides, it made a deeper integration with plenty of websites, without having to do the integration itself. Slack is after the same thing but the messenger is targeted at business apps.
Once you complete an integration like this, the “Add to Slack” button will help you add things to your Slack channels. Each service allows different stuff to be added. If we take Box, it lets you send a file to the channel for your team to view it right from Box itself. Convenient, isn’t it?
Slack idea of a new button
A Slack rep said that the team chat app’s idea of this button is to make it easy for independent game developers to make integrations, get bots and other instruments installed. For this reason, the “Add to Slack” button is now part of the messenger’s API.
This whole thing becomes sensible as you are browsing the Internet, visit new websites and try using new apps, you see that the “Add to Slack” button can be of real help in choosing to try a new service or maybe even pay for it later on. This is beneficial for both companies – you are happy using Slack and also have a chance to try some new functionality that was tailored specially for this messaging app. That’s a great way to begin for a new ecosystem that has only begun its existence.
In a year, the trend may well be so that people will be asking each other what apps or websites are not integrated with Slack yet, rather than who already has done it.