Don’t mess with Tinder!
Last week Vanity Fair unleashed war with Tinder press service by publishing an article about how messengers similar to Tinder are harmful for relationships of millennials.
The response of the company reps was aggressive. On Tuesday, August 11, Tinder began an offensive operation against the author of the article Nancy Joe Sales in Twitter.
The bomb went off after the journalist tweeted the results of a survey, according to which 30% of Tinder users are married.
Did Tinder really have to post 30 tweets?
This, as it may have seemed, an innocent tweet sent Tinder’s PR department up the wall. On the app’s official Twitter page, they have published a post that the results of the survey are different from what is happening in real life. They suggested that anyone get in touch with them to discuss the actual statistics. After that, the company posted a tweet saying that only 1.7% of Tinder’s users are married.
This wasn’t good enough for Tinder, though. One tweet from it followed the other. Tinder was breaking its neck to prove that the article by Nancy Joe Sales has not a single grain of truth.
Anyone who saw this ‘tweetstorm’ understands that the Tinder team got offended because the journalist had not discussed the article with them before publishing it.
However, the problem is much deeper than that. Tinder does not want to be “a casual sex engine”, whereas it does have such a reputation. But are you sure that the situation can be remedied by aggressive attempts to prove that people use Tinder for building up any sort of communications? We believe not.
No matter how many arguments they throw at you that Tinder is used in North Korea after Facebook was banned or that the app helps homosexuals communicate in Pakistan, despite the fact that same-sex conduct is forbidden there, the fact remains: the company’s specialists have made a terribly wrong PR move. This will hardly add any points to Tinder’s reputation.
You can find the “battle” below:
Hey @nancyjosales — that survey is incorrect. If you’re interested in having a factual conversation, we’re here. https://t.co/SLWlTLvJuf
— Tinder (@Tinder) 11 августа 2015
–@VanityFair Little known fact: sex was invented in 2012 when Tinder was launched.
— Tinder (@Tinder) 11 августа 2015
It’s disappointing that @VanityFair thought that the tiny number of people you found for your article represent our entire global userbase 😏
— Tinder (@Tinder) 11 августа 2015
Next time reach out to us first @nancyjosales… that’s what journalists typically do.
— Tinder (@Tinder) 11 августа 2015
The Tinder Generation is real. Our users are creating it. But it’s not at all what you portray it to be.
— Tinder (@Tinder) 11 августа 2015
Tinder users are on Tinder to meet people for all kinds of reasons. Sure, some of them — men and women — want to hook up.
— Tinder (@Tinder) 11 августа 2015
Just like in real life. And in the many years that existed before Tinder.
— Tinder (@Tinder) 11 августа 2015
It’s about meeting new people for all kinds of reasons. Travel, dating, relationships, friends and a shit ton of marriages.
— Tinder (@Tinder) 11 августа 2015
Talk to the female journalist in Pakistan who wrote just yesterday about using Tinder to find a relationship where being gay is illegal.
— Tinder (@Tinder) 11 августа 2015
Talk to our many users in China and North Korea who find a way to meet people on Tinder even though Facebook is banned.
— Tinder (@Tinder) 11 августа 2015
Talk to the many Tinder couples — gay and straight — that have gotten married after meeting on Tinder.
— Tinder (@Tinder) 11 августа 2015
If you want to try to tear us down with one-sided journalism, well, that’s your prerogative.
— Tinder (@Tinder) 11 августа 2015
You could have talked about how everyone on Tinder is authenticated through Facebook. And how we show users the friends they have in common.
— Tinder (@Tinder) 11 августа 2015
Or you could have talked about how everyone on Tinder is on an equal playing field.
— Tinder (@Tinder) 11 августа 2015
Or how millions of Tinder users have connected their Instagram accounts, so potential matches can learn more about them.
— Tinder (@Tinder) 11 августа 2015
This all creates social accountability so that Tinder users treat each other well.
— Tinder (@Tinder) 11 августа 2015
But it’s not going to dissuade us from building something that is changing the world. #GenerationTinder
— Tinder (@Tinder) 11 августа 2015
Is Kim Jong Un on Tinder?
— Nancy Jo Sales (@nancyjosales) 12 августа 2015
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