Unlike most independent messaging apps, Facebook’s application was initially created as a communication client within the largest social network. In August 2011, Facebook Messenger’s predecessor, Messenger for Mobile, was available for iOS, Android and Blackberry platforms.
2012 was a turning-point year, since for the first time users without FB accounts were able to login in with their phone number. This gave the Messenger the opportunity to compete with the other market players. However, a far more significant event took place almost a year ago, when Facebook announced that it was removing the message sending function from its main mobile app. We’ll go into detail after we study FB Messenger’s advantages.
The fact that the app is free and rather multifunctional improves the overall impression. Comfortable in-app settings, no significantly annoying ads – all of this can be added to the ‘pros’ list of Zuckerberg’s product.
Total user base: over 600 mn.
Founder: Mark Zuckerberg.
Current owner: Facebook.
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