Let’s jump straight to business without beating around the bush: what is a “messenger”?

Look, it’s simple: messengers function as a platform for exchanging instant messages (IM). But we will keep digging deeper if this explanation didn’t make it any easier for you.

IMs serve for the exchange of information or media content in real-time via the application. Suchlike applications often allow adding friends, so that the contact list is always ready at hand. IMs differ from more traditional e-mails in that the former has a higher transmission speed (it is no coincidence there are called “instant”), in addition to the simplified possibility for a quick and efficient reply, and sometimes even the option of viewing the status of the sent message: read or not. Nowadays group chats are becoming more and more popular because of the vast amount of users you can promptly reach. So, it is no wonder they are used so widely in the corporate environment, largely replacing e-mail mailings and phone calls. And, of course, who can say no to stickers and emojis?! We owe it to them for ridding us of long and exhausting replies. Many pioneers of the instant message exchange culture made it possible to send exclusively text messages, but, as time progressed, new IMs presented their loyal users with the voice messaging function, the opportunity to send media files and video chats.

Modern clients make it possible to use different operational systems and platforms. Therefore, making communication easier in this respect. As for what makes it more complicated is the amount of available messengers, each of which occupies a certain part of the target audience.

So, why go for IMs?

Speed, convenience, availability, media integration and all sorts of little pleasant bonusesalthough, the first factor is definitely sufficient.

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