The biggest news, however, is that the messaging app will also soon begin to share its users’ phone numbers and usage information with Facebook as part of an effort to develop its own business communication platform. “We want to explore ways for you to communicate with businesses that matter to you too, while still giving you an experience without third-party banner ads and spam.”
The company says that by coordinating more with Facebook, “we’ll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp. And by connecting your phone number with Facebook’s systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them.”
Be that as it may, WhatApp assured users that their messages remain encrypted by default. “Even as we coordinate more with Facebook in the months ahead, your encrypted messages stay private and no one else can read them. Not WhatsApp, not Facebook, nor anyone else. We won’t post or share your WhatsApp number with others, including on Facebook, and we still won’t sell, share, or give your phone number to advertisers,” assured the company.
Even then, there is no way to opt out completely, as the company says that the Facebook family of companies will still receive and use it for other purposes.