LINE – for Buddies and Family, LINE@ – for Business
LINE corporation, famous due to the chat app of the same name (it is more correct to call it a platform, though), has entered the business solution market and released a new product – the LINE@ messaging app. According to the LINE rep, the company launched this product to enable business users to friend their customers and communicate with them on a completely new level. The creators outline three major features of the new messaging service:
Mass messaging
The app provides a function to all followers of your messaging account.
One-on-one chats
You can answer your customer’s enquiries and messages, which they send from the regular Line app. Taking into account the extent of LINE’s presence in the Asia Pacific region, this feature opens very broad marketing opportunities.
Messages in the Timeline
The new app allows you to share the news of your business with the followers of your business account.
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